CASE 02 / BRAND + PACKAGING SYSTEM

Puckin'
Sour

CLANDESTINE LABZ
BRAND · PACKAGING · MARKETING

CLIENTCLANDESTINE LABZ

SCOPEBRAND → PACK → CONTENT

BLENDS2

FLAVORS4

FORMATS6

Not a drink.
Not a gummy.
Just a tab.

Clandestine Labz had a functional botanical tab — kratom alkaloids and kava — landing in a category that mostly looks like a supplement aisle. Beige pouches, wellness type, leaf iconography. Nothing that a 21+ buyer picks up off a counter on impulse.

So we built it as sour candy instead. A drawn wordmark with a pucker star hidden in the letterforms, a crew of fruit characters caught mid-pucker, and an acid palette coded to flavour — then held that system across two blends, four flavours and six pack formats without letting the compliance side get loud or the brand side get quiet.

The brand shouts. The label states. That separation is the whole discipline.

Bold. Playful.
Just puckin' loud.

The pucker crew

FIG.01 / FLAVOR MAP — ONE FLAVOR, ONE ATTITUDE

Cherry Bombs

CHERRY · RED

Lemon Lockjaw

LEMON · ACID YELLOW

Razzle Dazzle

BLUE RASPBERRY · CYAN

Wapples

GREEN APPLE · CHARTREUSE

2BLENDS

4FLAVORS

6PACK FORMATS

1STUDIO

Puck it up

FIG.02 — FIG.07 / MARKETING CONTENT

FIG.02 — Cherry Bombs blister card on a red comic burst with KA-POW lettering — FIG.02CHERRY BOMBS — KA-POW

FIG.03 — two Blend 2 Kava blister cards on a crimson halftone burst — FIG.03BLEND 2 KAVA — DUO

FIG.04 — Razzle Dazzle blister card on an electric blue burst — FIG.04RAZZLE DAZZLE

FIG.05 — single tab mylar sachets on a magenta and cyan burst — FIG.05SINGLE TABS

FIG.06 — 30 count gravity feeders lit on a neon riser with BOOM and ZAP lettering — FIG.0630CT GRAVITY FEEDER

FIG.07 — 10 pack counter display units across all four flavors on a rainbow burst — FIG.0710PK COUNTER DISPLAY

The finish

FIG.08 / SPOT GLOSS — RAISED VARNISH ON MATTE BOARD

FIG.08 — macro of the Cherry Bombs card under raking light, spot gloss standing proud of the matte board — FIG.08SPOT GLOSS — RAKING LIGHT

Gloss on what
shouts.

Every SKU ships with a second print file — a spot gloss layer, drawn separately from the artwork, that tells the printer exactly which shapes get raised varnish.

We put it only on the brand: the wordmark, the dose badge, the count badge, the flavour tab, the blend banner and the PUCK IT UP! on the back. The Product Facts panel, the ingredient list and the warning block stay dead matte.

So the finish does the hierarchy physically. Tilt the card under a shop light and the brand catches it while the label stays quiet — the same rule the layout follows, enforced in varnish.

◆PUCKIN' SOUR WORDMARK GLOSS
◆380MG PER TAB BADGE GLOSS
◆5 COUNT BADGE GLOSS
◆FLAVOUR SIDE TAB GLOSS
◆13-HYDROXY + KAVA BANNER GLOSS
◆PUCK IT UP! — BACK PANEL GLOSS
◇PRODUCT FACTS · INGREDIENTS · WARNING MATTE

4 FLAVORS × 2 BLENDS × 4 FORMATS — 32 SEPARATE SPOT-GLOSS FILES, ONE FOR EVERY RETAIL FACE.

On the floor

FIG.09 / +KAVA BOOTH — CHAMPS, LAS VEGAS

FIG.09 — the Puckin' Sour +KAVA booth glowing in a dim hall at Champs Las Vegas, matching counters lit from within on hot pink carpet — FIG.09+KAVA BOOTH — CHAMPS, LAS VEGAS

Readable at
forty feet.

A show floor is a wall of noise. Every booth is shouting, and a buyer walking the aisle gives you about a second and a half of peripheral vision to earn a second look.

So the backdrop drops everything except the thing that carries: the wordmark, huge, white on hot pink halftone, with the pucker stars sitting in the P and the O where counters would normally be. No paragraph, no product grid, no strapline competing with it. The pack does the detail work at the counter — the wall only has to stop someone walking past.

20×10 BACKDROP · 17.5FT WALL · 6FT SHOWCASE COUNTER · HANGING BANNER — BUILT FROM THE SAME ARTWORK AS THE PACKAGING.

← All work CASE 03 Saga →

Puckin'Sour

Not a drink.Not a gummy.Just a tab.