CASE 05 / BRAND IDENTITY SYSTEM

Objet

PREMIUM FURNITURE DESIGN
MARK · GRID · CHANNEL

The Objet wordmark and descriptor applied to a warm plaster wall, a hard bar of afternoon sun crossing it, a glass globe lamp and turned vessels on the ledge beside
BRANDOBJET
SECTORFURNITURE
SCOPEMARK → GRID → CHANNEL
COLOURS4
PLATES5

The mark is
made of the
objects.

Objet is a premium furniture brand built around designer-made objects — high-end, minimal, earthy, and completely uninterested in shouting. The identity had to behave like the products rather than sit on top of them.

So the wordmark is constructed the same way the furniture is: from a small set of minimal custom shapes, drawn to the same logic as the objects themselves. The letters are not set, they are built — which is why the mark reads as part of the catalogue rather than a label applied to it.

Around it, a modern typeface, earthy tones held on a grid, oxblood used as a field rather than an accent, and a great deal of deliberate empty wall. The system's confidence is in what it leaves out.

Premium
furniture design.

The system

FIG.01 / THE SYSTEM BOARD
FIG.01 — the Objet brand grid: wordmark tile, an oxblood product card, interior photography and material crops arranged as one board
FIG.01SYSTEM — BRAND GRID

The palette

COLOUR — MEASURED OFF THE ARTWORK

Oxblood

#552515 FIELD

Cream

#FCF4EF PAPER

Taupe

#8A7C73 MATERIAL

Espresso

#2D2119 TYPE + TIMBER
1WORDMARK
4COLOURS
4APPLICATIONS
5PLATES

In channel

FIG.02 — FIG.05 / SITE, SOCIAL, MOBILE
FIG.02 — the Objet site product page, a bouclé and walnut chair filling the frame above a cream detail bar
FIG.02SITE — PRODUCT HERO
FIG.03 — the Objet product page shown angled on a soft grey surface under raking light
FIG.03SITE — LAYOUT STUDY
FIG.04 — two Objet social frames, one a white product cutout and one a warm interior, both carrying the same descriptor lockup
FIG.04SOCIAL — FRAME PAIR
FIG.05 — the Objet product page held on a phone over the arm of a grey bouclé chair in warm lamplight
FIG.05MOBILE — IN HAND

FIG.01–FIG.05 ARE THE SYSTEM'S OWN ARTWORK, UNTOUCHED. THE HERO BAND IS THE BRAND'S OWN FRAME REMASTERED WITH NANO BANANA PRO AT 4K FROM THE ORIGINAL AS REFERENCE, THEN DOWNSCALED TO 2560 PX FOR DELIVERY.

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