CASE 06 / BRAND IDENTITY SYSTEM

InTouch
Builders

NET ZERO SUSTAINABLE HOUSES
CONSCIOUSLY FINE TUNING OUR CRAFT

BRANDINTOUCH BUILDERS

SECTORENGINEERING

SCOPEMARK → SYSTEM → FLEET

PANTONES3

PLATES17

A fingerprint,
drawn as a
house.

InTouch Builders is an engineering company, and its whole proposition is that nothing it delivers is off the shelf: every project is drawn for the client it belongs to. The identity had to say bespoke in a category whose visual language is a roofline and a set square, repeated on every van on the street.

The mark crosses the two things the name already promises. A fingerprint stands for touch, handmade, custom, artisanal, unique. A house stands for airtight, protection, security, family. The mark is the fingerprint drawn inside the house outline, in even-weight squared-off lines that read as a print at distance and as a plan up close.

The line the whole thing hangs on is simple enough to say out loud: just as your fingerprint is uniquely your own, so is your home. From there it is a discipline problem, not an ideas problem — one mark, three Pantones, ten applications, and the same lockup surviving a business card, a hard hat, a truck door and a building facade.

Consciously fine
tuning our craft.

The mark

FIG.01 — FIG.06 / CONCEPT, LOCKUPS, VARIANTS

FIG.01 — the concept board: a fingerprint marked touch, handmade, custom, artisanal, unique plus a house marked airtight, protection, security, family — FIG.01CONCEPT — FINGERPRINT + HOUSE

FIG.02 — the resolved InTouch Builders symbol, a house outline filled with squared-off concentric fingerprint lines — FIG.02SYMBOL — RESOLVED

FIG.03 — the stacked and horizontal lockups tested as a four-up, positive and reversed on white and navy — FIG.03LOCKUPS — MONO PAIR

FIG.04WORDMARK — DRAWN

FIG.05 — the lockup shown in four colourways across white, Mediterranean Blue, Turkish Blue and Blue Depths grounds — FIG.05COLOURWAYS — FOUR UP

FIG.07 — the published colour board carrying Mediterranean Blue Pantone 285 C, White, Turkish Blue Pantone 7683 C and Blue Depths Pantone 19-3940 with hex, RGB and CMYK values — FIG.07COLOUR — THE BOARD

The palette

COLOUR — AS PUBLISHED ON THE BRAND'S OWN BOARD

Mediterranean Blue

PANTONE 285 C #3A67ED

White

— #FFFFFF

Turkish Blue

PANTONE 7683 C #4167B0

Blue Depths

PANTONE 19-3940 #223E61

2LOCKUPS

4COLOURS

10APPLICATIONS

17PLATES

On the job

FIG.08 — FIG.17 / APPLICATIONS

FIG.08 — the InTouch Builders business card in Mediterranean Blue, laid over a timber board on a navy ground — FIG.08STATIONERY — BUSINESS CARD

FIG.09 — a repeating array of the blue business card shot at an angle, testing the lockup at small scale — FIG.09STATIONERY — CARD ARRAY

FIG.10 — the printed set on a desk: letterhead on a clipboard, folders, cards and dividers with drawing compasses — FIG.10OFFICE — DESK SET

FIG.11 — the symbol as a raised metal emblem on a dark navy panel, lit from the upper left — FIG.11SIGNAGE — METAL EMBLEM

FIG.12 — four staff passes on lanyards showing the site team, alternating blue and white colourways — FIG.12CREDENTIALS — PASSES

FIG.13 — site jackets front and back in Mediterranean Blue, the symbol on the chest and the full lockup across the shoulders — FIG.13WORKWEAR — JACKETS

FIG.14 — a blue hard hat carrying the horizontal lockup on the side and the symbol on the brim — FIG.14WORKWEAR — HARD HAT

FIG.15FLEET — PICKUP

FIG.16 — a roadside billboard reading Consciously fine tuning our craft with the net zero sustainable houses pill beneath — FIG.16OUT OF HOME — BILLBOARD

FIG.17 — the InTouch Builders site shown on a tablet with keyboard and stylus on a pale desk — FIG.17DIGITAL — TABLET

FIG.01–FIG.17 ARE THE SYSTEM'S OWN ARTWORK, UNTOUCHED. THE HERO BAND IS THE BRAND'S OWN FRAME REMASTERED WITH NANO BANANA PRO AT 4K FROM THE ORIGINAL AS REFERENCE, THEN DOWNSCALED TO 2560 PX FOR DELIVERY.

← All work CASE 01 American Standard →

InTouchBuilders

A fingerprint,drawn as ahouse.