CASE 01 / PACKAGING SYSTEM

American
Standard

AFTERMATH DISTRO
KIT + POD PACKAGING SYSTEM

The American Standard Strawberry Icee device on a weathered ranch fence rail at dusk, mesa on the horizon
CLIENTAFTERMATH DISTRO
SCOPEDIELINE → PRINT → RENDER
FLAVORS10 SKU
FORMATSKIT + POD / SINGLE + MASTER
INDEXPRJ.01 — 2026

They came to us
mid-flight.

American Standard had concepts on the table from another studio and none of them were landing. What had moved was nothing: the print window, the flavor count, the launch. Ten SKUs across four formats still had to be drawn, drafted, proofed and signed off, and the calendar had already spent its slack.

We picked it up from there and carried it to press-ready files — every date hit, the full line in market on time.

Ten flavors,
one set of rules.

American Standard needed a packaging system, not ten packages. Four formats — kit and pod, single and master box — had to carry ten flavors without the structure drifting a millimetre between them.

So it starts at the die and works forward. One artboard per SKU on an identical die, a locked keyline layer nobody touches, Pantones measured once and shared across every SKU, one barcode per flavor. The colorway is the only thing allowed to move. Everything else — the Texas Heritage frame, the transparent-device callout, the warning panels — holds position across all ten.

Drawn, drafted, built, rendered and shot in one studio. No handoffs, no coordination tax, nothing lost between vendors.

One SKU, end to end

FIG.01 — FIG.05 / STRAWBERRY ICEE
01 FIG.01 — the device illustration printed on a sheet, on a sunlit ranch workbench with a scale rule
DrawnDevice illustration
02 FIG.02 — the unfolded die laid on the workbench, receding into golden-hour light
DraftedDie + keyline
03 FIG.03 — the first die-cut carton blank, scored and half-folded on the bench
BuiltPrint master
04 FIG.04 — the finished Strawberry Icee kit on a ranch fence rail at dusk
RenderedStudio set
05 FIG.05 — the same SKU on a fence post at sunset, a rider crossing the pasture behind
CampaignedIn market
10FLAVOR SKUS
4PACK FORMATS
40ARTWORK CONFIGURATIONS
1STUDIO

Inside the file

FIG.06 / KIT SINGLE — PRINT MASTER
FIG.06 — the kit single box die laid back in perspective behind the finished pack, showing the keylines and panel structure

The boring part
is the product.

Four spot colours measured once and shared: navy 540 C, red 48-15 C, gold 11-11U and cream 1-9U, with 1777C carrying the flavour. Panel dimensions called out on the die. A barcode per SKU. Warning panels sized and placed to the letter, and TEXAS SB 2024 COMPLIANT where the regulator expects to find it.

This is the part nobody puts in a portfolio, and it is the part that decides whether your launch date survives contact with the printer.

On the floor

FIG.07 — FIG.09 / TRADESHOW + POS
FIG.07 — the 50K Puffs pull-up banner standing in a sunlit barn, dust hanging in the light FIG.07  PULL-UP BANNER 01 — AMERICA'S FIRST TRANSPARENT DEVICE
FIG.08 — the retail poster taped to a barn wall, framed close on its headline in raking light
FIG.0824×35 POSTER
FIG.09 — the counter flavor card standing on a shop counter at golden hour
FIG.09FLAVOR CARD

BANNERS, POSTER, FLAVOR CARD, TABLE TENT AND STICKERS — DRAWN FROM THE SAME FILE AS THE CARTON, SO THE BOOTH AND THE SHELF SAY THE SAME THING.

Off the shelf, into the world

FIG.10 — FIG.13 / CAMPAIGN SET
FIG.10 — a Hawaiian Punch two-pack on a workbench beside an open toolbox
FIG.11 — three flavors on a cut stump in a field of Texas bluebonnets
FIG.12 — three flavors on a barn workbench, light falling through the boards
FIG.13 — Grape Ice beside a campfire and an enamel mug at dusk

DEEP IN THE HEART OF TEXAS WAS ALREADY ON THE CARTON. THE CAMPAIGN JUST TOOK IT OUTSIDE.

The spot

FIG.14 / :40 BRAND FILM
FIG.14  BRAND FILM — SHOT, CUT AND GRADED IN STUDIO

Same studio,
all the way out.

The film closes the loop. The line that was drawn on a die and proofed against Pantone chips ends up on screen, cut to the same story the carton has been telling since the first panel — built different, built by Americans, deep in the heart of Texas.

One studio carried it from the first drawn line to the last frame. Nothing was briefed out, nothing got lost in a handoff, and nothing had to be re-explained to a second vendor halfway through.

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